Idea here is that each commit to the master branch should automatically update a maven snapshot repository. This way, approved code is automatically available for use.
If the artifact's git describe matches a release, it should deploy to the production repository.
1.0.0 is a release
1.0.0_2_gf36ab47 is 2 changes past the last release
The latter should go to a snapshot maven repo, while the former should go the production repository.